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The #1 to-do in your coaching business

Podcast Transcript: Hi listeners! I’m coming to you today with a short but super important episode all about your most important to-do item in your coaching business.

Now if you haven’t listened to my episode on choosing your business non-negotiables, I recommend that you listen to that one after this one so you get a clearer picture of what I mean.

But bottom line: Your business non-negotiables are the tasks you do every single week to grow your business and get more clients. This is meant to be a short list that you can easily accomplish every week without burning yourself out. It also means that you don’t go chasing other strategies – you stick to your list of non-negotiables and put your blinders on to all the Facebook ads and business coaches that are all up in your DMs.

But today, we’re going to focus on the most important non-negotiable that tends to get missed. This non-negotiable is the foundation of a successful business – any business – but I think it’s especially true for coaches.

When we stop focusing on this non-negotiable, our foundation crumbles and it becomes incredibly difficult to show up, to sign new clients, and honestly – to just keep going, period.

Now, I know I have a lot of coaches listening so some of you have probably caught on to what I’m about to say is your #1 nonnegotiable, but just in case, this is it: 

Your #1 to-do for your coaching business?
A mindset practice.

Now, before you groan at me and think, “Ehhhh…I think what I really need is Facebook ads” let me explain more and give you my real life example.

Every time I stumble hard in my business, I can trace it back to one thing: It’s because I’m not doing my own belief work and coaching myself.

I start to believe my own negative repetitive thoughts – we all have them. I fall into a shame spiral where I think I don’t know anything at all, that I’m not a good coach, that I should look for a job, that is never going to work out…and on and on and on.

And it’s all because I didn’t take 10 minutes to journal or pull an affirmation card or show up and get coaching in my mastermind or meditate — all the things that help pull me out of my own pit of despair. Which I’m telling you now still happens, even when you reach those big income months you’re dreaming about now, even when you have loads of testimonials from all the people you’ve helped, the weird little spirals can still sneak up on you and make you question everything — your ability as a coach, your niche, your messaging, your offer, all the things that then keep you from being able to show up confidently and sign clients.

Because even though you might still show up and do your other business non-negotiables, your people can feel the energy shift. They won’t be able to pinpoint what it is, but it’s the very slight differences in your tone, your body language, and your spoken language during your mini-trainings on Instagram or on your podcast or in your Instagram captions. It could be that they’re sensing your graspiness at wanting their recognition or that you’re just not feeling as confident in your offer.

And unfortunately, you can get stuck because your thoughts then become your results — your people stop reaching out, your posts don’t do as well, no one signs up for a consult call for weeks at a time. 

So if you’re not paying close attention to what’s really happening — that you haven’t been coached and really need it — you can start to trust that those results are true. That those results are proving that you really aren’t a good coach.

When in truth, you really are a good coach, you’ve just gotten stuck in a negative belief loop.

I want to encourage you to look for these signs in yourselves so you can realize what’s really happening and hit the reset button before you start seeing the results of your negative thoughts play out in real life.

  1. You feel like crap, almost all of the time. If you wake up feeling anxious or guilty or sad or desperate, it’s a sign to pay attention to your thoughts. Take 5-10 minutes to get them out on the page. One of my favorite questions to ask myself is, “Why do I feel this way right now?” Especially when I’m telling myself that I don’t know. I usually DO know, I just haven’t slowed down enough to realize what’s happening in my brain.
  2. You’ve lost your motivation. You might just be feeling “bleh” about everything. You don’t feel bad, you don’t feel good, you just feel like you want to lay around and watch Netflix all day. Now, I do want to say — this could also mean that you’ve been pushing yourself too hard. But it can also mean that you haven’t been giving yourself enough time and attention. What’s going on inside your head and your heart to make you feel unmotivated?
  3. You’re questioning everything. Your entire business. Thoughts like, “Do I really want to be a coach?” pop into your head. You think about switching niches, or redoing your website, or changing your branding, or looking for a job…all the other things that are good distractions from slowing down and deep diving into your mindset and what’s really going on. Many times I find that questioning everything is used when we have a deeper belief that “it’s not working” and we want to fix it by taking action first, instead of looking at the thoughts happening underneath it all. Now, this doesn’t mean you can’t ever question your business, but it’s important that you slow down and give yourself space to explore it deeper to be sure it’s a real issue, not a distraction from other thoughts floating through your subconscious about your abilities or money mindset or anything else.

The most important thing is to notice when you go through those “weird” periods. Take stock of what sets off those difficult emotions and what makes you feel better.

Everyone is different. It might be that you hire a mindset coach, or you might just commit to journaling for 10 minutes a day. Or you might enjoy guided meditations or therapy or some other way of getting things out of your head for you to process deeper. 

Our minds are tricksters. They love to convince us that we don’t have what it takes, and then we go searching for that evidence, and inevitably we end up finding it. It’s that classic self-fulfilling prophecy. We believe something, we expect it to happen, and we accidentally align our behaviors to make it happen. 

It’s like saying you don’t have what it takes, searching and applying for jobs, getting a job, and quitting your business. What would have happened if you’d taken that energy and put it into the business instead, right? By the way, that’s just an example, I’m not saying that getting a job is bad — it’s completely neutral! But you want to be careful that your behaviors match what you really want, not what your limiting beliefs might be pushing you towards.

In summary, you can’t outwork your mindset. If your thoughts are out of alignment, your strategies will be too, ultimately creating results you never really wanted.

Why not pin this?!

So if you’re in a place where you’re feeling off, I encourage you to take 10 minutes today and jot down the thoughts floating through your head most often right now. It might surprise you more than you think.

And if you loved this episode, take a quick moment to review it in iTunes. It’s a super quick and easy way to get the podcast out to more listeners. And don’t forget to screenshot this episode and tag me @staciemitchell on Instagram — I love hearing from you all!

Have a great rest of your day!

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