I don't just help you grow your business.

I help you fall in love with growing your business.

I still remember sitting on a bench in NYC during my lunch break. I was on the phone with my Mom and talking about my dreams of being an entrepreneur and life coach.

This was back in 2012. I knew way back then I wanted to be my own boss. And I chickened out.

Instead of going after this dream, I did what every people pleasing, never-breaks-the-rules “good girl” does: I used my Master’s degree in Counseling to settle for the “almost-what-you-want” alternative of being a career coach for colleges and universities.

And that worked...for a little while. But I still had this deep longing inside me that I was meant to do more, that I was called to do more. It was the tiniest voice that whispered to me every time I’d get voluntold for a stupid project or when I had to wake up at 5:30 am to get to work on time. “Maybe there’s another way...”

just a dream

my story: From Big "Chicken" to CEO

still wanting more

When I was moving back to the States after a two year career coaching stint in Abu Dhabi in 2016, I decided to go for it.

I built a website, created my social media pages...and I chickened out.

Instead, I took another job and settled into my new work of handling the logistics and planning of leadership development programs. And again, that was okay...for a while.

But I started to feel itchy. I wanted more. I really wanted to be my own boss. I started studying digital marketing. But I chickened out.

The BIG BURNOUT AND BIG BREAKTHROUGH

Instead of going for my soul’s deepest desire of being a coach and entrepreneur, I went for a promotion instead.

It’s embarrassing to admit now, but I thought the status and extra money might help me forget about my dreams. I thought it’d make life easier, and thus, I’d be happier.

The big reveal you all knew was coming: It didn’t make me happier.

In fact, I burned out. HARD.

And I found myself crying on the phone with a career coach, wondering what the heck was wrong with me.

It took working with that career coach for me to finally fully embrace my big dream of being a coach and entrepreneur.

I “graduated” from that career coaching program in May of 2019, enrolled in coach training in August of 2019, and went all in on the dream -- all while still working my demanding 9-to-5 job.

THE BURNOUT COACH

Throughout that time, I began to heal from burnout, and I decided to focus my new coaching business around helping others heal from burnout too.

My specialty was helping my clients love their work again - whether in their jobs or their businesses. And it came from me learning how to enjoy my 9-to-5 - the very same job that had burned me out - while I was building my business on the side.

And what I found: When I stopped hating and resisting my job, I had so much more energy to focus on building my business. This is now a HUGE part of coaching my clients to build businesses with their full time jobs - it makes it SO MUCH easier!

Throughout this process, I was able to set super strong boundaries at work, stop worrying about work after 5 pm or on weekends, and consistently give 10-15 hours a week to my coaching business without feeling totally exhausted by it. I’ll be honest: It felt like a miracle!

With this approach of consistently working 10-15 hours a week (with occasional weeks off too), I went from making $107 in January 2020 to making $6k+ in December 2020, with income growth all throughout the year.

The demand for my coaching was rising, and I knew it was time to quit my job when I couldn’t handle the demand in 10-15 hours a week anymore. I was finally ready to be my own boss. 

quitting my "good" job

Now, I make that sound like it was an easy decision to quit -- it wasn’t.

I had to be coached HARD to come to terms with quitting my job. I made good money, and I worked with amazing people. I had great benefits. And even though my income was growing and I felt much more confident as an entrepreneur and coach, I was still REALLY scared.

I was scared of failing and what it would mean. I was scared I couldn’t support my family. I was scared I’d never make as much money as I was making in my job. I was scared I’d have to give up and get another job later on. I was scared I might not have what it takes.

But I also just decided it was time for me: I had a plan and savings. I had consistent business income. I was ready to quit. And this time, I didn't chicken out.

Around this time, I also realized that about so many of my clients would end up saying that they really wanted to be entrepreneurs in our coaching sessions.

They were ready to be free from corporate rules. They wanted to follow their own calling and set their own schedules and experience a new level of freedom and impact.

And I knew by the strong excitement I’d feel during those sessions that THIS was where I wanted to focus: Helping women like me figure this whole entrepreneurship thing out, by helping them design a sustainable, realistic, and FUN (*gasp!*) plan for business growth and preparing them for the realities (and amazingness!) of full-time entrepreneurship.

my mission

I began taking on business mentoring clients, helping them simplify their businesses and create their unique approach to growing a sustainable, aligned business.  And I shifted my coaching business to focus solely on this work of helping employees transform into entrepreneurs -- with all the strategy, mindset work, and healing that transformation entails.

I’m a different kind of business coach and mentor. I help my clients grow their businesses with a focus on integrity, ethics, following their own values, and breaking free from the hustle and burnout culture that tends to come with entrepreneurship. Because it's not really about building a successful business and quitting your job. It's about creating a life you absolutely ADORE, doing work you love, and having the FREEDOM that comes from being your own boss.

I don’t believe in “6 figure formulas” and “5 figure launch secrets” that aren’t really secrets at all. And I don’t believe you can build a profitable online business overnight; it takes time and consistency.

I believe you already have what you need, you just need a little guidance. YOU are the secret. No more cookie-cutter approaches, slimy tactics, or one-size-fits-all approaches.

I work with my clients to create individualized roadmaps to build online businesses that work for them -- and for their current schedules -- while designing realistic plans for leaving their jobs. And I love this work!

If you feel inspired or intrigued, I would love to hear from you! To learn more about how I can help you build a business you love and making a legit plan to leave your 9-to-5, check out my Work With Me page or join my free community.