The top 3 ways to make more money in your side hustle…without working harder!
I tried to control my breathing while I texted my husband about what I had just done. I have NEVER in my life spent that much money on myself, never had I INVESTED that much in myself without asking. I was totally freaking out as I texted, “I just did a thing….” and waited for his response. I told my coach, still waiting on the other end of the line while I texted, “I’m sorry, but I’m freaking out a little bit!” And her reply was, “Don’t worry – he’ll thank me in 8 weeks!” And that was that – I had signed up for coaching and invested a ton of money in myself. I felt both amazing and shocked with myself.
And it was the best decision I could have made.
If you had told me just one year ago that I’d have spent so much money on a coach, I’d have laughed in your face. There was no way I’d have thought it was worth it (and I’m a coach for goodness sake!). But I was in 110% for the results she was selling.
But here’s the thing about business: clients are willing to pay for results. Especially results to BIG problems. It’s the easiest business concept to grasp: sell a solution to a real, tangible problem. And yet, over and over again (myself included here!), we sell what we DO and not the results
With that, there are three methods for making more money in your side hustle based on solving problems and providing results. Using these methods will make your offers more valuable to your clients, allowing you to increase your prices. You’ll make more money, but not by working more hours (Cha-ching!).
- Describe your client’s problem in their words, not yours.
You should know your ideal client’s problem intimately:
- What keeps them up at night?
- What’s keeping them from solving this problem themselves?
- Why do they want to solve this problem?
- How would their life be different if the problem was solved?
- What have they tried already to solve this problem?
If you don’t know the answers to these questions, do you research. Facebook Groups and Reddit are fantastic for researching people’s problems and how they describe them.
You may have an amazing offer that can help tons of people, but if you’re not speaking their language, they’ll never listen to you.
- You must sell RESULTS not your services.
I see this happening all over the internet. Businesses selling services, and not selling the results of those services — what potential customers and clients actually care about!
A health coach who sells an 8 week coaching program to help clients “become their best self”.
A social media manager who sells detailed monthly packages; she writes your content, she posts it, she sources images, and she explains it all in excruciating detail.
A course creator who sells a productivity course to “win back your time”.
None of these are bad business models; they’re just boring and vague. They don’t make me want to buy, and they don’t stand out from the crowd.
What drew me to my coach and to enrolling in her program (and paying $$$) wasn’t that she was selling an 8 week program. I actually didn’t even know what the course included. It was all about the RESULTS she was selling.
Let’s think about the social media manager example above.
Instead of detailing-to-death her packages, she should sell the results instead:
- Increased engagement on her client’s social media pages. The best way to showcase this is with actual client numbers. How much does engagement increase on average for her clients?
- Increased web traffic, leading to increase sales. These numbers can be harder to gauge, but not impossible! Ask your clients how many site visits are coming from social media.
- Giving her clients more time to focus on more important aspects of their business. She’s giving them more time to focus on strategy, or to focus on providing their own customers with the highest quality product or service.
- Building greater brand awareness online.
- Helping her clients avoid the confusion and frustration of managing the constant changes to social media.
And what would make this social media manager’s offer stand out even more? A really specific niche or industry. Perhaps she works with online fashion boutiques, or hair salons, or coaches, or doggie daycare. The possibilities are endless, but it’s much easier to stand out when you’ve gotten clear on who you work with and what results you provide.
- Don’t charge for your TIME, charge for your RESULTS.
Similar to the above, really think about the value you provide your clients when they get the results of working with you. What’s their return on investment?
It has nothing to do with the number of hours you’re working every week. It instead has everything to do with the value of solving your client’s problem. You absolutely can make more money in your side hustle without working way more hours.
If I take my own business model: What’s the value of helping a wanna-be entrepreneur figure out exactly what business to start and coach them to getting their first clients?
Their problem before was being unclear, feeling confused, wanting to start a business but not knowing where to start, feeling overwhelmed with the options, losing motivation, worrying if they even have enough time, feeling pulled to entrepreneurship and feeling bad for not getting started earlier, starting a business and stopping when it got hard then restarting again, self-doubt, imposter syndrome…I could go on and on, but the point is:
It’s a big problem and they want it solved. And badly. And now.
And solving big problems = tremendous value. Period.
Finally, if you’re brand new to this and have no results, don’t be hard on yourself. This is your opportunity to figure this all out. Experiment, launch beta programs at beta prices, take on a couple of free or low-cost clients to get those results and social proof under your belt.
And then…sell those results. Make that cash. And get paid for what problems you’re solving. You can make more money in your side hustle. Your work is worth it.
And just because you might all be curious about my story above: My husband is amazing, and while a bit shocked at my sudden investment, was completely supportive. And he agrees that it was a good decision (phew!). And the results were well worth the investment.
Hate the hustle mindset? Me too! Come read my blog post on why we don’t need to hustle harder.