SEO Action plan for Coaches

Get Googleable and sign clients without social media.

Because you were born to be a coach

– not an influencer.

SEO Action Plan | Google GIF

To sign new clients without social media, you need…

To create content that helps your ideal clients find you in other ways, like through Google.

To optimize every piece of content so it attracts the folks who are already looking to work with a biz owner just like you.

To have a solid method for getting the “not-quite-ready” ideal clients onto your email list, so they can “kick the tires” a bit and learn more about you and your coaching – without you having to lift a finger after it’s set up. 

To create an ecosystem – of “click-worthy” messaging, email marketing, and SEO-focused content –  that brings ideal clients straight to your door (okay…your website, your door might be a little creepy) – all without relying so heavily on social media.

You need a solid content strategy that helps you create the right content for the right people with the right keywords – so folks can actually find it! – and a method to keep them coming back for more with email marketing.

Drop your phone in the toilet and still sign clients.

Okay, maybe DON’T drop it in the toilet…that’d be a bit bananas and realllllly expensive.

  • Stop feeling the urge to post every single freaking day to Instagram or Facebook or to check your phone for the 5 millionth time “just in case” a potential client DMs you

  • Quit worrying about the flaky, “ehhhh, I’ve changed my mind again” algorithms you can never keep up with

  • Forget about dancing on reels or putting out half-baked content because you “have to” be consistent

  • Don’t lose sleep over losing your audience overnight because you got locked out of your account (which happens every dang day to some unsuspecting biz owner!)

  • Stop giving away your best ideas to a platform that you don’t even own

  • Quit the “never feels quite right” forced comments and likes to grow your engagement and followers 🤢

  • Never again lose an hour (or four) of your precious time and energy getting sucked into a doom scroll

  • Put an end to phubbing your friends and family in the name of signing more clients

SEO Action Plan | Woman looking at phone

You need an SEO Action Plan!

 You need some SEO Action up in your biz…

Let’s play pretend for a minute

You have a deeper understanding of your ideal client -- their biggest problems, their hopes and dreams, where they’re likely to hang out online, and what they think about and talk about most.

You know exactly what topics to write about, what keywords to use, and HOW to use those keywords, so every piece of content works harder to bring your ideal clients to you over time — without needing to create more, more, more all the time. And bonus: it also works for your podcast!

You’ve got brand new tricks up your sleeve for getting in front of “I can’t wait to work with you!!” clients that have zero to do with DMing strangers or performing lip-syncs or dance routines that secretly make you cringe.

And you even know how to make social media work better for you without spending 733 hours a week creating new content — by focusing on what actually works, repurposing your SEO-focused content, and letting go of everything else.

And the cherry on top of this social-media-free sundae?

Your clients finally get what you do and trust your expertise, because your new long-form content makes them feel like you’re a psychic who climbed inside their heads.

You feel like more of an expert than ever before because you’re not trying to cram deep knowledge into a 30-second reel or a pithy Instagram quote.

Not to mention you finally have time to create your own unique thought leadership and read the Jenga of books piled high on your night table.

The best part of this fantasy: We can totally make it real in way less time than you’d think!

SEO Action Plan | Woman looking happy with laptop

 That’s why it’s time to…

Get Googleable

with a custom SEO Action Plan created just for your coaching business

SEO Action Plan | Get Googleable mock-up

Get your custom SEO-focused marketing plan delivered in just TWO WEEKS that helps you grow your thought leadership, your organic traffic, and your email list – without wasting one more minute glued to your phone!

SEO Action Plan | Photo of Kyle

The proof is in the testimonials

“I signed up for the Get Googleable SEO Action Plan because I was looking for a way to make it so that social media did not have a chokehold over me. I wanted to have power and autonomy in how I marketed my business.

From the intensive report, I now have a way to build my SEO through blogging and messaging pillars that really feel aligned with me. In the hour that Stacie and I spent discussing my message, she distilled that into topics for blogs and podcasts that really share my message. I now have three months of consistent blogs and emails thanks to the support that Stacie provided with the report.”

— Kyle Johann-Baker, Strengths Coach

About your SEO Coach

Hey, I’m Stacie, your SEO sidekick

I’ve been studying online business since 2017 and have coached 30+ coaches and 100+ service-based biz owners on their businesses since 2019 with fantastic results — many of my clients have become fully booked with clients after working with me! And bonus: I’m a coach with 10+ years of experience, so I am FAST at getting to the heart of your biz!

I absolutely LOVE helping coaches get clear on their messaging and successfully market their businesses, and I especially love helping them sign clients without the hustle of social media!

I went all in on SEO in 2022—and I saw HUGE results. My email list grew substantially without ads or (much) social media. My income grew. I got more emails requesting my expertise at summits and on podcasts.

SEO has been around forever, but so many coaches ignore it for “flashier” marketing methods. But here’s why that’s great for you: less competition. Who doesn’t love that?

SEO Action Plan | Photo of Stacie

A proven approach to SEO marketing created just for coaches

  1. We start with Mindset:
    How deep are social media’s claws in your business? We dig into your current status quo in business, so we can create a ramp-up plan to move away from (so much) social media to your new plan.

2. Then we move to Mission: Your business is more than just your business. We deep dive into what makes your biz different from all the others to create a unique message your clients are dying to hear.

3. Next up is Message: I dig into your current message and research your ideal client’s biggest problems and dreams— and then create a mini-messaging profile! — so your new content attracts your best-fit clients.

4. Finally, we finish with Marketing: I create a customized SEO roadmap for your ideal clients, which combines SEO keyword research with content marketing strategy, a unique email marketing plan, and more!

 It’s time to get Googleable.

Here’s how it works

01

First, you’ll apply to work with me by answering a few questions about your business. This is to make 100% sure that this intensive is the right offer for you!

Once you’ve applied, you’ll hear back from me within 72 business hours, and I’ll either invite you to sign up and schedule your intensive on our calendars (if we’re a good fit) or give you other resources (if we’re not a good fit). Applying doesn’t commit you to signing up.

02

We meet via Zoom for an hour where we dig into your pre-work and I ask you questions to get more clarity about your business, your clients, and your overall message.

This allows me to go deeper into how to craft your plan based on what your clients are searching for, so you can create content for folks who are most ready to work with you!

03

After our hour together, I’ll begin working on your plan, which includes distilling your unique message, conducting keyword research, crafting click-worthy titles + meta descriptions, and creating your custom content topics.

Two weeks later, you’ll get a fancy-shmancy report with your 10 SEO-researched blog/podcast topics, a plan to get new email subscribers with your new traffic, and bonuses to help you implement!!

💌And you get 30 days of email support and feedback on two pieces of SEO-optimized content!💌

In just two weeks you get your custom SEO Action Plan, which includes:

Your “mini” messaging profile

With your unique positioning statement and target client avatar, listing their biggest wants, needs, desires, and more!


A customized SEO content marketing roadmap

Including

  • SEO keywords for your Home page and About page, as well as additional tips for improving your search rankings using small tweaks to your current website

  • 10 search engine-optimized keywords with “gotta read this” headlines to use on your blog or podcast – or both!

  • SEO-optimized meta-descriptions for those 10 keywords — absolutely CRUCIAL for getting more clicks

  • A checklist with video tutorials for how to use the selected SEO keywords in your content so you get the most “bang for your buck”

  • My recommendations for which 2 blog posts to submit for my feedback (during your 30 days of email support) and tips to make writing easier (like a rough outline, content ideas, and more).

Email marketing strategy roadmap

You even get a list of custom email opt-in ideas based on your target client, that would make them line up around the block like you’re selling Beyonce tickets — and a bonus on how to write your landing pages and email templates to make it easier than ever. Plus, juicy tips for what to include in your emails to convert to more consult calls and clients!

⭐Bonus!⭐

Because every biz is different, I also include other ideas for signing clients without social media, like pitching and hosting workshops locally or online, creating referral relationships, and more! As well as tips for repurposing your SEO content to social media — to save you time if you want to do a teeny-tiny bit of posting to social!

SEO Action Plan | Photo of Stacie on laptop

Bonuses you’ll actually use

SEO Action Plan | Woman on laptop

Grow your email list with ease

Use your new organic traffic to grow your email list with customized opt-in ideas and an email marketing mini-course + templates for your welcome email sequence to make it quick and easy!

SEO Action Plan | Woman on laptop

Blogging for SEO Mini-Course

I teach you how to keep your SEO content going with keyword research as well as how to optimize every piece of content – whether a blog or a podcast + my secret for easily doing both! – with templates, checklists, and short video tutorials!

SEO Action Plan | Woman on laptop

How to find + pitch podcasts

With your unique message, you’ll become a sought-after podcast guest – and with an email template and my podcast research strategy, I make it easy for you to find new podcasts to pitch! Tip: This builds SEO backlinks!

 Everything you need to grow your biz with the magic of SEO

My signature framework includes far more than most SEO audits or plans — meaning it helps to boost your results faster, and because you’re also getting tips for repurposing content to social media, you start to reap the benefits immediately – vs. the typical 4-6 month wait that comes with most SEO strategy.

Get your SEO Action Plan stat!

SEO Action Plan | Photo of Jenna

“I love how much research Stacie did (like diving into my testimonials and case studies) in order to figure out the right overall messaging direction for me, and it was helpful to ask questions and get feedback on some ideas afterward. Within a few days of trying out the new messaging in my content, I got DMs like, "OMG this is exactly what I need!" – which hasn't really happened before.

I've worked with Stacie now TWICE, because my direction shifted a little bit since the first time. It’s a freakin' steal for the amount of clarity and relief I've gotten each time!”

– Jenna Hellberg, Business Coach

SEO Action Plan | Photo of Mandy

“I found working with Stacie extremely valuable for clarifying my messaging, my intentions with my coaching business, and with the marketing content and jumpstart on SEO.

Even though I do marketing in my day job, it’s been refreshing to have someone organize messaging for me and allow me to focus on the passion I have for coaching women and working with women’s circles. I have more confidence and focus in my approach, thanks to Stacie’s resources and guidance.”

– Mandy STeinhardt, Intuitive Career and Live Coach

What’s possible with an SEo ACTION PLAN?

When you implement your SEO Action Plan today, you can see BIG results in 6-12 months that keep growing over time, so you can…

🏖️Take a month-long vacation + still grow your email list and get new applications

⌚Save yourself the hours and hours you currently spend on social media

📚Finally read all those books collecting dust on your bookshelf

🏆Create thought leadership content (maybe even write that book!) that you can only dream of creating right now

💡Feel confident in your message and consistent in your content

My clients say…

  • “Working with Stacie was very high touch and she ALWAYS used the experiences that I went through in my business as an opportunity to guide me. She was exactly what I needed. Now, I feel like I actually have a sustainable business that can lead me to my goal of 10k months!

    Stacie did everything to help make my business thrive and I accomplished so much during our time working together!”

    – Meghan A., Social Media Manager

  • “I'm so happy with my messaging report! I'm referring back to it over and over when I'm writing website copy, newsletters, social media posts, or podcast episodes. I love how much research Stacie did (like diving into my testimonials and case studies) in order to figure out the right overall messaging direction for me, and it was helpful to ask questions and get feedback on some ideas afterward. Within a few days of trying out the new messaging in my content, I got DMs like, ‘OMG this is exactly what I need!’ – which hasn't really happened before.”

    – Jenna Hellberg, Business Coach

  • “I found working with Stacie extremely valuable for clarifying my messaging, my intentions with my coaching business, and with the marketing content and jumpstart on SEO. Even though I do marketing in my day job, it’s been refreshing to have someone organize messaging for me and allow me to focus on the passion I have for coaching women and working with women’s circles. I have more confidence and focus in my approach, thanks to Stacie’s resources and guidance.”

    – Mandy Steinhardt, Intuitive Career and Life Coach

  • “I can't recommend Stacie enough. When I started coaching with Stacie I had no real audience and no confidence in marketing myself. I was overwhelmed and my marketing strategy felt like throwing spaghetti at the wall. Stacie helped me to get out of my own way and stop over complicating.

    In our 5 months together I launched a new program, started a podcast and grew a Facebook Community to over 200 members. I would never have believed that all this was possible for me in just 5 months.”

    – Laura Ann Dunn, Coach for Social Workers

  • “I love what you wrote. Seriously, how do you do it? It’s like it’s exactly what I want to say, but don’t know how to say.”

    – Emma Liz, Health Coach

  • “Before working with Stacie, my messaging was like a revolving door. Every time I felt like something wasn't working, i'd either rework my tagline or buy more education. Stacie helped me focus in and narrow down my messaging so that I can reach my ideal client a whole lot faster!”

    – Dreama Spence, Photographer

  • “She helped me regain confidence in myself and the message I want to bring in this world as a coach. After working only one month with Stacie, my niche was clearer than ever!

    After that it just got better, I sold in two weeks’ time 3 programs at a price I could never imagine asking before! I also updated my website, something I kept putting off for years because I just couldn’t find my ‘true voice’. It's incredible what I've accomplished in such a short time with Stacie. Can’t wait for what’s to come!”

    – Julie Stevigny, Happy Mind Coach

  • “Stacie showed up every week not only prepared, but also with curiosity, compassion, and flexibility. Never once did I feel like I needed to do things a certain way - she really allowed me to be myself. As someone who gets frustrated easily if I feel like I'm being put in a box, I appreciated that Stacie consistently flowed with me as my vision shifted. I would absolutely work with Stacie again, and would recommend her to anyone who feels stuck, stagnant, or lost in their business. She is absolutely worth the investment!”

    – Katie Rapkoch, Burnout Coach

  • “Stacie!!! Holy cow, this blog post is amazing! Oh my goodness! You are totally magical.”

    – Lisa Sanchez, Creative Leadership Coach

  • “I first signed up for 3 months of coaching, and after three months I realized I really needed three months more! I signed up for that second 3 months without delay, because I knew the spend was absolutely worth it.

    In 3 months, my business foundations were in a really good place, my mindset wasn't. I was impatient. But Stacie helped me stay calm and consistent, and to keep going. By the end of my full 6 months coaching with Stacie, I'm fully booked with clients. My biggest challenge right now is balancing my own schedule to make sure I don't take on too much!”

    – Maggie Supernova, Burnout Coach

  • “From the Get Googleable report, I now have a way to build my SEO through blogging and messaging pillars that really feel aligned with me. In the hour that Stacie and I spent discussing my message, she distilled that into topics for blogs and podcasts that really share my message. I now have three months of consistent blogs and emails thanks to the support that Stacie provided with the report.”

    – Kyle Johann-Baker, Strengths Coach

  • “From our first call, Stacie was very focused on helping me identify my interests and narrow my strengths, providing compassionate support, while also holding me accountable for progress.

    I had too many ideas for planning my side hustle, and I felt very overwhelmed and confused about where to begin. Over the course of our coaching sessions, Stacie helped me find clarity in my business, connect my strengths to my values and passions, and helped me create a plan to take action. I would highly recommend Stacie to anyone looking for this kind of support!”

    – Nick Rathbone

  • “ With Stacie's help I was able to learn how to be consistent, it sounds easy to do, but after years of working hard I realize this was probably the biggest thing holding me back. I was able to get focused on priorities and showing up daily made a huge difference in sales. I set boundaries that allowed this consistency to be less work than I thought and as a result conversion rates skyrocketed. In the world of e-commerce, regular visibility is key and I was able to do the work needed for 6 months we worked together.

    I have gained so much knowledge from Stacie that has helped me improve my business mindset and overall personal growth. If you're on the fence, working with Stacie was a no brainer and definitely a worthwhile investment.”

    – Jen Scully

But…what makes this SEO Action Plan different?

A Course in SEO, Copywriting, or Marketing

It takes hours of learning to create your own SEO plan, much less to implement that plan!

A Course in SEO, Copywriting, or Marketing

You’re usually on your own, with little direction or feedback.

Completely Done-For-You SEO Content

Usually costs $5k+ and the content may sound absolutely nothing like you, making you want to rewrite it all anyway, costing you both hours of time AND way more money.

SEO Action Plan

Skip the research and have a custom plan you can easily begin implementing in just two weeks!

SEO Action Plan

You get a custom plan AND you get feedback on the content you create from that plan.

SEO Action Plan

I give you everything you need to create your own SEO content — the keywords, the optimized headlines, and all the cheat sheets, templates, and tutorials to make it super easy to implement.

 It’s time to get Googleable.

So how much is it, exactly?

This SEO comes in two tasty varieties…

The Essential SEO Action Plan

Just the plan

$1250 USD

Most custom SEO plans cost thousands of dollars and can take months to receive back from SEO Strategists – who – let’s be real – usually don’t know the coaching industry all that well.

And most SEO courses cost at least $300+ – not to mention the hours and hours of learning and research you’ll need to put in to implement what you learn.

The Supercharged SEO Action Plan

Write my blogs

$1750

Includes everything in the Essentials, plus:

  • 1 more 60-minute call focused on outlining two blog posts, capturing your ideas and voice

  • 2 done-for-you SEO-optimized blog posts (1000-1600 words) I know!! It’s kind of a big deal!

Are you ready for your SEO Action plan?

You’re ready to break up with social media if…

  • You’re sick and tired of feeling overwhelmed with the everchanging algorithms.

  • You worry about putting all your eggs in the social media basket and you’re ready to create a more solid foundation for your business.

  • You hate that you’re more distracted than a squirrel in a nut farm and you long for more time to go deep and be present.

  • You love to write and want your words and your website to attract more clients – even while you nap.

  • You long to practice more of what you preach by disconnecting from social media so you can focus on more important things.

  • You’re ready to create content that goes deep and that lasts longer than the flavor in a stick of Juicy Fruit.

  • You want to be seen as an expert, not an influencer. Period.

  • You’re ready to slowly divest from social media and stop padding Zuckerberg’s pockets.

Got questions? Get answers!

  • That’s totally okay! I actually don’t want to quit completely! But I’ve drastically dialed down how often I post, and the best part: I’m still growing my email list and signing clients.

    This intensive is about creating a foundation so that you have options – you can walk away forever at some point, you can post once a week, you can take the summers off – you get to choose!

  • Last I heard, 4-6 months isn’t forever — that’s typically how long it takes to see the effects of SEO. The payoff is that SEO grows with time, so while that reel you posted two days ago is lost in the black hole of Instagram, your SEO content keeps traffic coming to your website for years to come. And with guest podcasting and other strategies, we’ll get you in front of your ideal clients while you wait for your SEO to really kick in!

  • Absolutely! You can definitely learn all the ins-and-outs of SEO and apply it to your business on your own! What makes this intensive different is that we take a holistic approach to your ideal clients and your message before I create your SEO strategy.

    When I deeply understand your ideal client, I can better understand what they’re searching for and how to help them find your content and website. And of course, it will take you hours and hours to get super comfy with SEO research and content strategy if you do it on your own, so it will take you more time to get to the good part: creating your content and signing clients!

  • Shhhh…🤫I’m going to tell you a little secret. This intensive can lead to other done-for-you services, like writing your blogs or your email welcome sequence, writing sales page copy, or helping you optimize your website for SEO! This is dependent on your needs and my capacity.